zuzanna kedzia

challenge

A behind-the-scenes film documenting the making of a VFX-heavy commercial directed by Tim Smit, created for Canopy in support of a campaign against the misuse of wood in the packaging industry. The film needed to capture the complexity of the production process while remaining accessible and engaging to a general audience.

challenge

A behind-the-scenes film documenting the making of a VFX-heavy commercial directed by Tim Smit, created for Canopy in support of a campaign against the misuse of wood in the packaging industry. The film needed to capture the complexity of the production process while remaining accessible and engaging to a general audience.

execution

Edited entirely in Adobe Premiere Pro. Working from BTS footage, the cut was shaped to reveal Tim's directorial process and the scale of the VFX work involved.

execution

Edited entirely in Adobe Premiere Pro. Working from BTS footage, the cut was shaped to reveal Tim's directorial process and the scale of the VFX work involved.